Monday, September 6, 2010

Wine labels…. The good the bad the ugly…

Happy labor Day!

So you bought some wine to celebrate Labor Day, did the bottles label affect your purchase? Marketing specialist will tell you that the quality of the package can make or break a product. That goes along with wine. I remember working with Rob and Barbara on their Magnavino label. One evening they brought over about 6-7 samples of what he was looking for. Was the border better with two lines or one thin line, now about dots and lines as a border…. In the back of my mind I kept thinking, damn the wine better be good (it is) or it doesn’t matter what the bottle looks like (it looks great).

Design Juices in the UK posted the 50 most exquisite wine labels on their web site, what do you think?

Does the label appearance make a different to you when buying wine? Post your comments here, and what is the best looking wine label you have ever seen?