Wednesday, September 7, 2011

Are you ready for wine in a can?

French filler Cacolac has signed a contract with Australian company Barokes Pty Ltd (now registered in Europe as Vinsafe International Pty Ltd) licensing them to fill wine in a can using Barokes' Vinsafe technology. The Vinsafe process is the only wine-in-a-can packaging system, combining long shelf life with high product quality and managed by global patents. Cacolac is the second European filling facility to be awarded this license after the Spanish company Font Salem. Ball Packaging Europe, one of the leading European beverage can manufacturers, is the only European supplier of Vinsafe cans for wine using Barokes' technology. 

The market for wine in cans offers great potential, as the double-digit growth of sales figures for Europe in recent years demonstrate. Reasons for that development are changing market structures as well as new trends in consumer behavior. Small-sized cans with a volume of 200 to 250 ml are particularly attractive to consumers who only enjoy wine occasionally or in single-serve quantities such as in single households.

Cacolac is based in LĂ©ognan, just south of Bordeaux, within one of France's premium wine-growing regions. In early August, the Cacolac facility underwent a comprehensive Vinsafe accreditation process to fill wine in a can. In May, the Spanish filler Font Salem became the first company licensed to fill wine in a can.

Only accredited and certified (Vinsafe) filling facilities can be relied on by wine producers to ensure the consistent quality of their wine in a can products thus offering unique protection to this new global wine category.

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