Wednesday, April 25, 2012

What is America Drinking in 2012?

A recently published study by a wine distributor showed the current trends in wines sales in the United States this year.

The top five brands were Barefoot, Franzia, Yellow Tail, Kendall-Jackson and Sutter Home. Only the Kendall-Jackson cost more than $10 a bottle, and the Franzia (which comes in a five-liter box) was about $2 a bottle.

Only eight of the 89 brands in the report cost more than $15 a bottle, and only one cost more than $20 a bottle.

The average price for the top 89 brands was about $7 a bottle, more or less the average price of a bottle of wine sold in the U.S.

The top 10 brands were not natural or boutique or artisan, but made by the biggest multi-national companies in the world, including E&J Gallo (Barefoot and Gallo Family) and Constellation (Woodbridge and Clos du Bois).

In the Wine Spectator's top 100 wines of 2011, only nine cost less than $20, only one cost less than $10, and only two were regional wines. In other words, almost the exact opposite of the real world.

Yes, this may not be an exact comparison, since the Spectator list measures "quality." But that itself is significant, since it says that the wine that most of us drink is inferior and doesn't cost enough. That's a stunning assumption to make, and exists almost nowhere but wine.

What are you drinking this year?



No comments:

Post a Comment